Comm 101 Exam 1 - COMM 101-EXAM 1 Term Definition SEMIO...

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COMM 101-EXAM 1 Term Definition SEMIO TICS SEMIOTICS Semiotics study of sign, studies how meaning is produced Sign Signifier + signified Signifier Physical object-The word, image , sound etc…used to refer to concept Signified The concept that the signifier refers to Referent “thing out there in the world” to which the sign refers Icon Resemble what they signify Index Bear a casual link to what they signify (smoke, yawn) Symbol Arbitrarily associated with referent and do not resemble or relate to them (swatsitka, nike logo) Langue Language structure, rules, grammar, shared meaning Parole An individual utterance, which can shift meaning; which does, but also may not, follow the rules (slang, women starting to wear pants when they used to only wear skirts) Textual Analysis Highlights close reading and interpretation of cultural messages Binaries/Oppositions Opposites (what is not said) of just two things. If you are shown “good” you think to oppose “bad”, if you see “hot” it can make you think of “cold” Denotation speci c meaning of a given signi er f f Connotation additional associations with the sign (woman, rose, red) Anchoring Attempts to fix a meaning of a sign Intertexuality How signs connect with other signs across media texts; how media and other texts interact Polysemy Signs aren’t fixed or stable- capable of having many meanings and associations (that’s why ads use anchoring) Codes systems of meaning Example: when they say PLAY in an orchestra it means play you’re instrument not PLAY outside NARRATIVE NARRATIVE Narrative how stories told; helps shape meaning or impose meaning onto events Example: easier to justify war for a right cause someone’s loss of temper excused by Narritization Imposition of narrative into events, something news and reality TV must do Narrative Repair when the story breaks down, this is how it’s xed, put f back on track (e.g. Camilla) Propp’s 8 character roles 1. Villain (Bowser) 2. Hero or protagonist (Mario)
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3. Donor or object with power (boxes in Mario) 4. Helper, aids the hero (Luigi) 5. Princess, reward for hero (Peach) 6. Father (of the princess), rewards the hero 7. Dispatcher, sends hero on their way (toad) 8. False hero, takes credit for the hero’s actions Equilibrium [According to Todorov] Where stories start, potentially opposing forces are in balance. Doesn’t have to actually be at the beginning, could be in the middle of a war but both sides are equal or at a standstill, the “once upon a time moment”. Binary Opposition [according to Levi-Strauss] Conflict between two qualities or terms that shows meaning. Example= young vs. old, Indians vs. cowboys, young vs. old etc Story “all the events in a narrative, both the ones explicitly presented and those the viewer infers Plot everything visibly and audibly present in the film including all the story and events Open Narrative Story continues from episode to episode (serialized) -audience expects continuation Closed Narrative
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This note was uploaded on 02/24/2012 for the course COMM 101 taught by Professor Jacobs during the Winter '07 term at University of Michigan.

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Comm 101 Exam 1 - COMM 101-EXAM 1 Term Definition SEMIO...

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