class notes 6 - CONSEQUENCES OF INTERNATIONALIZATION 1)...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CONSEQUENCES OF INTERNATIONALIZATION 1) Actual translation processes are easier and faster 2) It creates rules for the production of texts (prescriptive equivalence) 3) (Almost) automated localization process (limited human intervention) 4) ST loses identity and importance 5) Many TT (localizations) at the same time 6) Sometimes ST and TT (localized product) are released at the same time d) Difference 4 TRANSLATION - comes after the ST has been produced (and almost simultaneously produced) °°°° Rethinking of the way products (and text) are produced 3. GILT Industry KEY CONCEPTS OF LOCALIZATION When a company decides to “go global” (to address a global market), it then introduces processes of internationalization and localization. Within a company that has been globalized, products are internationalized so that they can then be localized quickly and simultaneously, and part of that localization process is translation. (Pym 2010: 125)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/23/2012 for the course SMLM 143 taught by Professor Olgacastro during the Spring '11 term at University of Exeter.

Page1 / 2

class notes 6 - CONSEQUENCES OF INTERNATIONALIZATION 1)...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online