{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

class notes 6 - CONSEQUENCES OF 1 Actual translation...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CONSEQUENCES OF INTERNATIONALIZATION 1) Actual translation processes are easier and faster 2) It creates rules for the production of texts (prescriptive equivalence) 3) (Almost) automated localization process (limited human intervention) 4) ST loses identity and importance 5) Many TT (localizations) at the same time 6) Sometimes ST and TT (localized product) are released at the same time d) Difference 4 TRANSLATION - comes after the ST has been produced LOCALIZATION – ST & many TT simultaneously released (and almost simultaneously produced) 􏰀􏰀􏰀􏰀 Rethinking of the way products (and text) are produced 3. GILT Industry KEY CONCEPTS OF LOCALIZATION When a company decides to “go global” (to address a global market), it then introduces processes of internationalization and localization. Within a company that has been globalized, products are internationalized so that they can then be localized quickly and simultaneously, and part of that localization process is translation. (Pym 2010: 125) GILT:
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern