report.doc - REPORT 1 Strategic options Some strategic...

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REPORT 1 Strategic options: Some strategic options that must follow by tech talk at the time of creating there social media strategy: Option 1: Getting feedback from the consumer This is the strategy, which includes and gives preference to the consumer. Tech talk should think about the customer’s happiness related with digital engagement. However, social media strategy may give satisfaction to today’s customer because helps to the consumer to involved. On the other hand, sometimes it gives dissatisfaction to the consumer as well.
REPORT 2 As a consultant, our company did a survey, which helps to understand the concept of getting involved in social media strategy. Benefits of this strategy: The benefit that tech talk will get with option is as follows: Customers are the main preference of the every brand in today’s market and this will help to get information from customer about social media strategy. Organization can easily get information and it helps to compete with the competitors into the market. Success factors: By taking this strategic option, the success factors are: Digital engagement is one of the important factors in the growth of any business, it is essential for both the ends consumer as well as organization. This strategy includes is one of the important factor that is improvement according to the feedback and this needs the engagement of every single department of the company, which mainly includes information technology and marketing department of the organization. Risk factors: this strategy has some risk factors as well which are as follows: Everyday day needs a new changes and development in the organization. It may get positive and sometime negative impact as well. Success needs some changes in this competitive market. Sometimes, it is good to take risks to become successful.
REPORT 3 Why this strategy recommends for tech talk: The reason why this strategy is recommended to the tech talk is as follows: Good and effective customer service by getting feedback helps to attract new customers from the market and it well automatically helps in the sustainability development of the organization in the end. Digital representation of brand may helps to compete with the competitors in the market, which may enhance the goodwill of the organization. Option 2: Connect the brand with the customers This is the strategy, which helps the organization to get in touch with the customer so that the customer will feel familiar and comfortable to use the products and services of the organization. Moreover, this high connection with the consumer will help the organization to get digital engagement and it helps in social media strategy as well. Most of the

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