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Unformatted text preview: Breadth: how widespread are attitudes on this issues Polarity: are those views largely one sided, or are people divided Intensity: how strongly do people feel Durability: is the issue likely to be long lasting or will it be over soon Distribution: who holds the opinion The Role of Consensus in Democracies Permissive Versus Supportive Consensus There is a lot of agreement in society Permissive government has a lot of room to act o Ex. 9/11 Bush administration How is Public Opinion Studied? Sample survey o Good questions: no leading questions, no biased questions o Probability sampling of American electorate, must stir the tank of marbles well to get diverse group, people are harder to reach bc telephone phoning is the most popular way to sample but most people use cellphones. In depth small sample interviews o Can learn a lot more but not a legitimate representative view of country Focus groups...
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- Fall '08