cfo - The New Value Integrator Insights from the Global...

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Insights from the Global Chief Financial Officer Study The New Value Integrator
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This study is based on conversations with more than 1,900 Chief Financial Officers worldwide.
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Mark Loughridge Senior Vice President and Chief Financial Of±cer IBM Corporation
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Letter from the Chief Financial Officer 3 A note to fellow CFOs In the two years since our last study of Chief Financial Of±cers (CFOs) worldwide, a new economic environment has emerged, challenging enterprises in ways both familiar and new. Pressures have intensi±ed for CFOs, but new possibilities have arisen as well – notably, to reshape the mission of the Finance organization. At IBM, our view is that times of upheaval are always opportunities for positive and transformational change, which is why I am heartened by these ±ndings that show leading enterprises well on their way to charting a new course. Their Finance organizations have both a high level of ef±ciency and an expanded capacity to provide meaningful business insights that meet the new challenges – and opportunities – being raised across the enterprise. We call these Finance organizations Value Integrators. Value Integrators are skilled at navigating uncertainty; and on every measure we examined – revenue growth, EBITDA and return on invested capital – their enterprises outperformed their peers. They do so in large part because they excel at integrating information company wide, analyzing it and converting it to a competitive asset – new intelligence. Their more forward-looking insights are applied across the enterprise from strategic planning to operational optimization and are used to manage risk, reduce costs and spot new opportunities. In short, Value Integrators have stepped up to a new role – to help the business make all manner of enterprise-wide decisions better, faster and with more certainty of intended outcomes. This is the potential unleashed by a smarter planet, taking information in a complex and volatile environment and providing predictive insights that give the company a competitive edge. Yet our study also shows that too many Finance organizations have yet to seize this opportunity – or meet their own expectations.
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4 The New Value Integrator Mark Loughridge Senior Vice President and Chief Financial Of±cer IBM Corporation For almost a decade, CFOs have declared their ambition to shift their organizations’ time spent on transactional activities to areas of greater in²uence invo 伀夀䰀儀䨀̀䐀儀䐀伀尀嘀䰀嘀̀䐀儀䜀̀䜀䠀䘀䰀嘀䰀刀儀̍support. Yet since 2003 , average, that ̀倀䰀嬀̀䬀䐀嘀̀唩ㄸ⠀䠀倀䐀䰀儀䠀䜀̀伀䐀唀䨀䠀伀尀̀堀儀䘀䬀䐀儀䨀䠀䜀ༀ̀ to spend half its time on transaction processing.
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This note was uploaded on 02/22/2012 for the course CSR 309 taught by Professor Staff during the Fall '08 term at Purdue.

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cfo - The New Value Integrator Insights from the Global...

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