Channels

Channels - Buyers Transact at All Retail Channels AUGUST...

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Buyers Transact at All Retail Channels AUGUST 29, 2007 Don't care how—I just want it now. The distinction between online and offline retail is eroding, at least in consumers' minds, according to a Sterling Commerce survey of US adults conducted in June and July of 2007. Sterling found that 55% of consumers thought it was important to be able to complete orders in a store, on the store's Web site or through a call center, regardless of which channel was used to initially place the order. Nearly two-thirds of consumers also expected to be able to cancel or modify orders through any channel. "As retailers ramp up for the biggest shopping event of the year—the holidays—their readiness to address today's cross-channel customers' expectations could decide their success," said Jim Bengier, a global retail industry executive at Sterling Commerce, in a statement. "The cross- channel experience has created today's 'spoiled consumer,' and it raises the bar for every retailer."
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Channels - Buyers Transact at All Retail Channels AUGUST...

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