handout service concepts feinbergs presentation

handout service concepts feinbergs presentation - The Busy...

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The Busy Executives Guide to Engaging Consumers in Saving Energy: The Promise of the Smart Grid Richard Feinberg, PhD Purdue University Service Concepts Annual Meeting June 17,  2010
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Consumer  Engagement is going  to be the new metric  for utility success 2
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Smart Grid Love is All About Engaging your Customers in order to partner with them For a profitable responsible future 3
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Look for folder called Service Concepts www.cfs.purdue.edu/richardfeinberg
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Let’s review our beliefs… £ How informed are our customers of energy policy? £ How informed are customers of “the smart grid”? £ How proactive are customers in managing electric use today?  £ Where do customers turn to today for energy management  advice?  £ Where would they like to turn to? £ Where do customers “trust” ___, and where do they ____? £ What can ___ do to engage customers as partners in demand  management and environmental stewardship? 5
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Key Observations
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It is good business to play a  larger role in the social  issues important to your  customers 7
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Key Observations £ Increased bills poor economy color  everything £ Overestimate outages £ You are not green  £ Do not understand their role in  increasing demand £ Believe they are doing the right things £ Absolutely positively do not trust you
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