mba or common sense june 11 2011

mba or common sense june 11 2011 - Byron Lewis Sr. is the...

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Byron Lewis Sr. is the chairman and chief executive of the UniWorld Group, an agency that specializes in multicultural advertising. He says he values common sense. But uncommon sense, Mr. Lewis says, is “where genius comes from.” June 11, 2011 Got an M.B.A.? Great, but I Prefer Uncommon Sense By ADAM BRYANT This interview with  Byron Lewis Sr. , the chairman and chief executive of the UniWorld Group, was conducted and  condensed by  Adam Bryant .   Q.  How do you hire? What qualities are you looking for?   A.  I’m looking for entrepreneurial capabilities. I’m looking for integrity.  Q.  How do you tell if somebody has integrity?  A.  We ask them for references, but it’s also an intuition you need to have. Many people who come to us don’t have  traditional backgrounds. I’m looking for people who have ideas. I’m looking for people who can move the agency  forward. I am looking for people who are different but different within the context of a business.  Q.  Can you elaborate on that last point?   A.  I’m looking for people who are not siloed. You have to know how to work with the creative people. You have to  know how to bring the best out of them.  Q.   What’s your advice for getting the most out of creative people? 
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A.  Creative people never know when or where the inspiration will come from, and leaders should understand that. The  best way to build a team is to let the creative people feel that you understand them, and if they want to go off strategy,  let them have their commercial or two, but make sure you have what the client asks for. The best creative also comes 
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mba or common sense june 11 2011 - Byron Lewis Sr. is the...

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