pp_Rolex_Branding

pp_Rolex_Branding - Presented by Jeannine Komonosky Long Le...

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Copyright © 2005 SalterQuest.com. All Rights Reserved. Presented by Jeannine Komonosky Long Le James E. Salter
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Copyright © 2005 SalterQuest.com. All Rights Reserved. Introduction Introduction Strengths Strengths Weaknesses Weaknesses Brand Report Card Brand Report Card Revised Branding Revised Branding Goal and Strategy Goal and Strategy Revised Brand Revised Brand Messaging Messaging Watch Industry Watch Industry Key Brand Key Brand Components Components Current Brand Strategy Strategy Image Associations Image Associations Perceptual Map Perceptual Map Competitive Position Competitive Position Industry Analysis Industry Analysis Opportunities & Opportunities & Threats Threats
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Copyright © 2005 SalterQuest.com. All Rights Reserved. Watch Industry Watch Industry History Industry Grew up in Geneva Swiss Watches have a Worldwide Reputation for Quality Technological Developments Mechanical Watches have 100 to 130 components Light-emitting diodes (LED) Liquid Crystal Display (LCD) Quartz Analog Brands now Compete on: Features Product Attributes Positioning
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Copyright © 2005 SalterQuest.com. All Rights Reserved. Key Brand Components Key Brand Components Early Publicity Advantages Branding Challenge Importance of Marketing Role of Collectable
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Copyright © 2005 SalterQuest.com. All Rights Reserved.
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pp_Rolex_Branding - Presented by Jeannine Komonosky Long Le...

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