The Power of Brand - The Power of Brand The assumptions...

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The Power of Brand
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The assumptions Stiff competition especially for the good ones Stiff competition for accounts and distribution Stiff competition for patented products Stiff competition for dollars
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So…it is important that your brand: Be as strong as possible Stand for something unique Communicate effectively Resonate with your audience Be consistent Be the glue
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http://www.webanddesigners.com/17-brand-log http://www.flickr.com/photos/rustybrick/379443
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http://www.guessthelogo.com/
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http://www.logoquiz.net/index.php
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Great Brands Are _____ more than any one product Are an ___________ in corporate brand equity Add ________ to any brand experience _____ and ______ over years Are based on corporate _______ and consumer _____
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Disney Disney
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Other points B to B also Selection justifies itself- self fulfilling … behavior yields attitude
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How much is your brand strength Emotional? How do you feel about this brand Rational? What do you think about this brand
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This note was uploaded on 02/22/2012 for the course CSR 309 taught by Professor Staff during the Fall '08 term at Purdue University-West Lafayette.

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The Power of Brand - The Power of Brand The assumptions...

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