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w6_3 e-Cpmmerce 1_Sp12

w6_3 e-Cpmmerce 1_Sp12 - e-Business e-Commerce 1(Ch 6...

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e-Business, e-Commerce 1 (Ch. 6) Agenda 1. Review 2. Overview of e-Business & e-Commerce (6.1) 3. Business-to-Consumer (B2C) e-Commerce (6.2) 4. Business-to-Business (B2B) e-Commerce (6.3) 5. Electronic Payments (6.4) 6. Ethical and Legal Issues in E-Business (6.5) IE 332 2.17.12
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Review How many tables do you need to describe the customer order relationship? How many tables do you need to describe the product order relationship? 2
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Case Study: Facebook (~2009) Facebook How do they make money? “Why don’t they make more money?” 3
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Case Study: Facebook ( CEO 27 Y.O. now ) Facebook How do they make money? [2/10/2012] Revenues: $300m in 2008 ($250m from self-service adv.) 2009: $500m; Operational cost: $300m per year 2011: $3.71 billion, +88% over 2010 ($1.97 b.) 2011: Net income: $1b., +65% 2011: Advertising revenues: $3.2 b. (+168% over 2010 $1.9 b.) Advantage: “Buying Mood” Risk: See Google…”No tree grows to the sky” Model Idea: “Connect” 4
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Case Study: Facebook (cont.) Feb. 2012: 845 million monthly active users 250 million photos uploaded per day 100 billion friendships Stock market registration 2/1/12 hoping to raise $5 b. in a potential $100 b. valuation.
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