w7_1 e-Commerce 2_Sp12

w7_1 e-Commerce 2_Sp12 - e-Business, e-Commerce 2 (Ch. 6)...

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e-Business, e-Commerce 2 (Ch. 6) Agenda 1. Review 2. Overview of e-Business & e-Commerce (6.1) 3. Business-to-Consumer (B2C) e-Commerce (6.2) 4. Business-to-Business (B2B) e-Commerce (6.3) 5. Electronic Payments (6.4) 6. Ethical and Legal Issues in E-Business (6.5) IE 332 2.20.12
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Review e-Business vs. e-Commerce Examples Brick-and-mortar organizations Virtual organizations Click-and-mortar organizations C2C Viral Marketing Forward and reverse auction 2
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e-Commerce overview (cont.) Pure versus Partial Electronic Commerce depends on the degree of digitization involved: Brick-and-mortar organizations Click-and-mortar organizations Virtual organizations (“click -and- click”) 3
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e-Commerce Categories Product: Transaction: Physical Electronic Physical Buying a broom at Wal-Mart Gift-card for music Electronic Buying roses from Amazon Online music, eBook 4
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Types of E-Commerce Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Business-to-Employee (B2E) Government-to-Citizen (G2C) e-Government Mobile Commerce (m-commerce) 5
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w7_1 e-Commerce 2_Sp12 - e-Business, e-Commerce 2 (Ch. 6)...

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