COM 25600 SPRING 20125

COM 25600 SPRING 20125 - COMMUNICATION 25600 Introduction...

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COMMUNICATION 25600 Introduction to Advertising Spring 2012 1:30 p.m. to 2:45 p.m. Tuesdays and Thursdays EE 129 REQUIRED TEXT HIGHLY RECOMMENDED: Pearson Custom Business Resources COM 25600 Introduction to Advertising Custom Edition for Purdue University (2012, Pearson Learning Solutions) is a special binding of 16 chapters from Kleppner’s Advertising Procedure by W. Ronald Lane, Karen Whitehill King, and Tom Reichert (18 th edition, 2011, Prentice Hall) available locally at a significantly lower cost compared with the hardcover edition of the textbook. Or, if you prefer, the hardcover edition of the textbook with all 24 chapters, including eight chapters not assigned in COM 25600: Kleppner’s Advertising Procedure by W. Ronald Lane, Karen Whitehill King, and Tom Reichert (18 th edition, 2011, Prentice Hall). Used copies are OK, but students should have access to the assigned edition (18 th ). STAFF Professor: Robert Ogles Office: BRNG 2172 E-mail: [email protected] Office hours: 11:00 a.m. to 1:00 p.m. Tuesdays and Thursdays in BRNG 2172 by appointment with 24 hours notice via e-mail through week 15. Dead- and exam-week hours to be announced. Open-door policy (if my door is open, you’re welcome to stop by). Teaching assistant: Sydney Dillard Office: BRNG 2294 E-mail: [email protected] Office hours: Mondays 12 noon to 2 p.m. and Thursdays 3:00 p.m. to 4:00 p.m. by appointment with 24 hours notice via e-mail through week 15. Dead- and exam-week hours to be announced. Teaching assistant: James Machado Office: BRNG 2165 E-mail: [email protected] Office hours: Mondays 10 a.m. to 11 a.m., Wednesdays 10 a.m. to 12:30 p.m., and Fridays 10 a.m. to 11:00 a.m. by appointment with 24 hours notice via e-mail through week 15. Dead- and exam-week hours to be announced. Please use only the e-mail address above to contact Professor Ogles and your teaching assistants. E-mail is for brief messages about procedural matters. If you seek instruction or advice via e-mail, we will refer you to our scheduled office hours. Outside of scheduled office hours, Professor Ogles and your teaching assistants are available to speak with students and answer questions immediately before and after each class and during the first 30 minutes of exam periods. COURSE DESCRIPTION Communication 25600 is the introductory survey of advertising at Purdue University delivered in 19 lessons. Principal topics include the: history, function, procedures, managerial incentive structure, and regulation of major industries in the United States that produce and distribute advertising messages
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history of public concerns about the impact of advertising messages on individuals and society. Lessons emphasize the: business context of advertising in a free-enterprise environment context of advertising as a communication subspecialty of marketing. COURSE STRUCTURE
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This note was uploaded on 02/23/2012 for the course COM 256 taught by Professor Robb during the Spring '07 term at Purdue University.

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COM 25600 SPRING 20125 - COMMUNICATION 25600 Introduction...

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