Media 7 - Lecture 7 February 14th Mail Print Affordances...

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Lecture 7: February 14 th Mail Print Affordances Increase in literacy (qualified y 18 th C, literacy in Europe increase from 20% to 50%; “mass literacy” not till 19 th C) Democratization of knowledge production: Inexpensive print forms- broadsides, pamphlets, chapbooks, newspapers- more voices in the public sphere A “Long Revolution”? Industrial Era Print By 1810 steam-powered press ( by 1837 could print 4000 pages an hour) 1884 linotype : instead of handsetting, this machine cast type by line 1840’s, machine for mass production of paper from wood pulp-> rapid drop in cost of paper 19thC public education in Western Europe (90% literacy by end of century) Print: Industrial Contexts Yates Article Many new technologies for written communication in business/industry: speed, efficiency, and control over employees By mid 19 th C: Quill pen is replaced by a Steel pen (1803)- a dip pen Ballpoint pen (1888) Mechanical methods of copying and mass duplicating written correspondence; rise in number of things printed Typewriter: mechanize production of documents (pen24 wpm, typewriter, 80 wpm) Ex: 1872 Sholes & Gidden typewriter
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