Northeastern Website Prez

Northeastern Website Prez - What is a Website used for? 1....

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What is a Website used for?
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1. Marketing Build brand awareness & company identity Public relations – Reputation Management Online feedback
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2. Sales Products (books, CDs) Services (hotel rooms) Software & e-Books (downloads) Subscriptions, Dues, Registrations
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3. Customer Service Customer knowledgebase Live Support via Chat FAQs Product documentation downloads
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4. Business Process Improvement Online forms with workflow Collaboration with customers, partners, suppliers
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5. e-Learning Online training and education Quizzes, Tests, Assessments Peer learning, coaching
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6. Social Networking Content Blogs, Forums Wikis RSS
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Three main parts to building a site Content Design Functionality The Anatomy of a Website
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Content is King! Welcome to Executive Marketing! My name is Tom Rezendes and my goal is to help you reach your goals – TEXT Video / Audio Pictures Documents/Files
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DESIGN: Blending navigation, branding, and ease of use Audio Video Flash Animation
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and interactivity for both website owners and visitors
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Northeastern Website Prez - What is a Website used for? 1....

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