{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Sample of Starbucks Paper - External Analysis of Starbucks...

Info icon This preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
External Analysis of Starbucks 1 Running head: STARBUCKS External Analysis of Starbucks Nancy Vu MGMT 4340 Strategic Management Dr. Uchenna Nwabueze March 6, 2011
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
External Analysis of Starbucks 2 Table of Contents 1.0.0. Executive Summary ............................................................................................................... 4 2.0.0. Company History ................................................................................................................... 5 2.1.0. Background ........................................................................................................................... 5 2.2.0. Purpose of this study ............................................................................................................. 6 3.0.0. External Analysis ................................................................................................................... 7 3.1.0. General Environmental Analysis .......................................................................................... 8 3.1.1. Demographic Segment .......................................................................................................... 8 3.1.2. Economic Segment ............................................................................................................. 10 3.1.3. Political/Legal Segment ....................................................................................................... 11 3.1.4. Socio-Cultural Segment ...................................................................................................... 12 3.1.5. Technological Segment ....................................................................................................... 13 3.1.6. Global Segment ................................................................................................................... 14 3.1.7. Summary of General Environment Analysis ...................................................................... 16 3.1.8. Driving Forces .................................................................................................................... 16 3.2.0. Industry Analysis ................................................................................................................ 19 3.2.1. Description of the Industry ................................................................................................. 19 3.2.2. Industry Dominant Economic Features .............................................................................. 20 3.2.3. Market Size ......................................................................................................................... 22 3.2.4. Market Growth Rate ........................................................................................................... 22 3.2.5. Industry Trends ................................................................................................................... 24 3.2.6. Five Forces Analysis ........................................................................................................... 26
Image of page 2
External Analysis of Starbucks 3 3.2.6.1. Threat of New Entrants .................................................................................................... 28 3.2.6.2. Power of Suppliers ........................................................................................................... 28 3.2.6.3. Power of Buyers ............................................................................................................... 29 3.2.6.4. Power of Substitutes ........................................................................................................ 29 3.2.6.5. Intensity of Rivalry .......................................................................................................... 31 3.2.7. Summary of Industry Analysis ........................................................................................... 32 3.3.0. Competition Analysis .......................................................................................................... 32 3.3.1. Industry Competitors .......................................................................................................... 33 3.3.2. Rivals Anticipated Strategic Moves .................................................................................... 35 3.3.3. Summary of Competitive Analysis ..................................................................................... 38 3.3.4. Key Success Factors ........................................................................................................... 39 4.0.0. References ........................................................................................................................... 40
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
External Analysis of Starbucks 4 1.0.0. Executive Summary The Starbucks Corporation is the largest coffee chain in the United States and internationally. To better understand the coffee industry, the purpose of the paper will provide a detailed external analysis on Starbucks’ global operations. Included in the study will be an explanation on Starbucks’ initial founding history followed by its background as well as the purpose of the study. In addition, the paper gives a detailed assessment of the external analysis which consists of six portions. The first portion is the general environment analysis of the coffee industry’s operations and the way it factors in the demographic segment, the economic segment, the political/legal segment, the socio-cultural segment, the technological segment, and the global segment. The second portion, driving forces, explain how developmental forces effect and drive the industry. The third portion is the industry analysis that depicts the industry, its dominant economic features, market size, market growth rate, and industry trends. The fourth portion focuses on the five forces analysis that portrays how the industry reacts to the threat of new entrants, how the power of suppliers affects bargaining, how the industry controls the power of the buyer, how the availability on choices of substitutes have affect over products, and how the intensity of rivalries scan be strong or weak. The fifth portion considers the competition analysis to describe the industry competitors and how they may compete in the marketplace. The sixth portion relates to the key success factors that describe what strategies are needed to be successful and competitive in the marketplace. This sums up and concludes the external analysis of Starbucks.
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern