Sample of Starbucks Paper - External Analysis of Starbucks...

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External Analysis of Starbucks 1 Running head: STARBUCKS External Analysis of Starbucks Nancy Vu MGMT 4340 Strategic Management Dr. Uchenna Nwabueze March 6, 2011
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Table of Contents 1.0.0. Executive Summary . .............................................................................................................. 4 2.0.0. Company History . .................................................................................................................. 5 2.1.0. Background . .......................................................................................................................... 5 2.2.0. Purpose of this study . ............................................................................................................ 6 3.0.0. External Analysis . .................................................................................................................. 7 3.1.0. General Environmental Analysis . ......................................................................................... 8 3.1.1. Demographic Segment . ......................................................................................................... 8 3.1.2. Economic Segment . ............................................................................................................ 10 3.1.3. Political/Legal Segment . ...................................................................................................... 11 3.1.4. Socio-Cultural Segment . ..................................................................................................... 12 3.1.5. Technological Segment . ...................................................................................................... 13 3.1.6. Global Segment . .................................................................................................................. 14 3.1.7. Summary of General Environment Analysis . ..................................................................... 16 3.1.8. Driving Forces . ................................................................................................................... 16 3.2.0. Industry Analysis . ............................................................................................................... 19 3.2.1. Description of the Industry . ................................................................................................ 19 3.2.2. Industry Dominant Economic Features . ............................................................................. 20 3.2.3. Market Size . ........................................................................................................................ 22 3.2.4. Market Growth Rate . .......................................................................................................... 22 3.2.5. Industry Trends . .................................................................................................................. 24 3.2.6. Five Forces Analysis .
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This note was uploaded on 02/26/2012 for the course MGMT 4340 taught by Professor Uz during the Spring '12 term at University of Houston-Victoria.

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Sample of Starbucks Paper - External Analysis of Starbucks...

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