Microsoft and Google are two popular, world renowned and widely recognized corporations.
They have been competing most recently in the technology sectors with their competing search
engines, Bing, and Google. The primary purpose of this report is to identify and analyze the two
companies, their origins and corporate cultures, and determine which one would make the better
Microsoft Corporation is a public, multinational business that is headquartered in Washington
State, that develops, creates licenses, and supports a wide range of products and services primarily
through its various product divisions. Microsoft is best known for dominating the
world’s computer operating system with their Microsoft Windows line however has many other
successful ventures in the industry.
Established on April 4, 1975 by two friends
, Microsoft has become
the world’s standard when it comes to computing software.
Some of their more popular products
include the Office Microsoft Suite, popularly used as the standard
all over the world, Bing the
internet search engine, and Xbox 360 entertainment platform, including Kinect,
provide a unique variety of entertainment choices for individuals and famili
es through the use its
and online services.
corporate culture is hard to pinpoint they have been described as a company
who fosters innovation and creative thinking. Individuals who have worked at Microsoft, the
technology giant, have described the working conditions as being very competitive and tough to keep
Being pioneers in the technology industry it is pertinent that Microsoft be forever changing
and improving their designs and products.
“Change, it seems, may be the best word for describing what
is most important to Microsoft. And working within a culture that encourages change is nothing short
of an adventure” (Wu, 2009).
This being said Microsoft has been under scrutiny for failing to be innovative with their product
lines and not branching out to other industries as well as their competitors. An example of this is
Microsoft’s lack of an attempt to get into the popular eBook world along with Sony, and Amazon. One
recent ex Microsoft employee, Dick Brass, described the technology leader as “