Psyc Thinking and Intelligence 3

Psyc Thinking and Intelligence 3 - PSYC 1101 Sunni Newton...

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PSYC 1101 – Sunni Newton Friday, 10/21/11 The paradox of choice - The more changes we have, the better??? o Some choice is better than none, but too many choices can be problematic – may lead to feelings of conflict, indecision, frustration Making choices helps us feel a sense of control over our lives o Jam experiment People who had 6 choices bought more jam than people who had 24 choices Satisficers vs. Maximizers o Satisficers: choose the first available option that meets your needs o Maximizers: go to a lot of trouble to ensure they’re making the BEST choice Intelligence o What is it? -“The human ability to use knowledge, solve problems, understand complex ideas, learn quickly, and adapt to environmental challenges” o Individuals differ on intelligence o How do we measure it? o 3 approaches- 1) Psychometric approach 2) cognitive approach 3) environmental approach Psychometric approach to intelligence o Early intelligence testing Sir Francis Galton: intelligence related to reaction time and perceptual sensitivity Intelligence related to reaction time and perceptual sensitivity Opened a testing lab in the South Kensington Museum (Subjects PAID three pence to participate)
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Psyc Thinking and Intelligence 3 - PSYC 1101 Sunni Newton...

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