PSYC 1101 Chapter 12 part 1

PSYC 1101 Chapter 12 part 1 - PSYC 1101 Sunni Newton Ch 12...

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PSYC 1101 – Sunni Newton 11/11/11 Ch. 12 How do attitudes guide behavior? Attitudes: “the evaluation of objects, events, or ideas” o Shaped by social context o Play an important role in our evaluations of interactions with other people o Some we are aware of; some we are not How are attitudes formed? o Mere exposure effect Robert Zajonc The more you’re exposed to something, the more familiar you are with it, the more likely you are to have a good attitude about it o Conditioning Classical—pairing celebrities with previously neutral stimuli (Jennifer Aniston and Smart Water) Operant—behavior is rewarded positive attitude about this behavior o Socialization Guidance from people we know, society in general Strong attitudes linked to behavior o Strong and personally relevant attitudes are: Likely to direct behavior Consistent over time Resistant to change o Specificity and direct experience make attitudes increasingly predictive of behavior o Implicit vs. explicit attitudes Cognitive dissonance o Leon Festinger o What causes it? Attitude ≠ behavior Cognitive dissonance
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Attitude ≠ attitude cognitive dissonance Dissonance anxiety and tension motivation to reduce dissonance
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This note was uploaded on 02/26/2012 for the course CHBE 2100 taught by Professor Staff during the Spring '08 term at Georgia Tech.

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PSYC 1101 Chapter 12 part 1 - PSYC 1101 Sunni Newton Ch 12...

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