EFE_CPM_rbv[1] 2.15.12 - EFEmatrix&CPM&Resource basedview...

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EFE matrix & CPM & Resource- based view February 15, 2012
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External Factor Evaluation (EFE) Purpose: evaluate general environment Five steps to develop EFE List external factors Both opportunities and threats Ten to twenty factors Use comparable numbers Assign relative weights to each factor Weight (0 to 1) Sum=1 Group consensus
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EFE (cont) Assign ratings to each factor How the company responds 1 (very bad) to 4 (very good) Multiply weights and ratings Sum the products
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Competitive Profile Matrix (CPM) CPM vs. EFE Critical factors: external + internal More comparable
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Exercise Make a EFE matrix for the company you have  been assigned to present based on the  opportunities and threats you have listed. 
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IO and RBV IO (industrial organization): concerns about  which industry to enter RBV (resource based view): concerns how  a firm can beat its competitors (mostly in  the same industry)
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What is a firm? (RBV)
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EFE_CPM_rbv[1] 2.15.12 - EFEmatrix&CPM&Resource basedview...

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