vision_mission 2.1.12 - Vision and Mission Statements...

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Vision and Mission Statements February 1, 2012
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Exercises Could you find a few companies that you want to invest long term? Why do you pick those companies?
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3M/Norton American express/Wells Fargo Boeing/McDonnell Douglas Citicorp/Chase Manhattan Ford/General Motors General Electric/Westinghouse Hewlett-Packard/Texas Instrument IBM/Burroughs Marriott/Howard Johnson Merck/Pfizer Motorola/Zenith Nordstrom/Melville Philip Morris/R.J. Reynolds Sony/Kenwood Wal-Mart/Ames Walt Disney/Columbia
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Visionary Companies Time-telling vs. clock building Not great ideas-product vs. company Not charismatic leaders-self vs. company
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An architectural approach Architect (clock builder) vs. leader- decentralizing Build and develop the capabilities of firms Process and dynamics Thinking shift-principles & guidelines
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Visionary Companies Product vs. companies Person vs. principles Personality vs. process
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Vision: what do we want to become? Mission: What is our business?
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This note was uploaded on 02/26/2012 for the course MANAGMENT 4333 taught by Professor Drwoo during the Spring '12 term at American Indian College.

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vision_mission 2.1.12 - Vision and Mission Statements...

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