Frito Lay Marketing Mix

Frito Lay Marketing Mix - Frito Lay Marketing Mix BY:...

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Frito Lay Marketing Mix BY: Andreese Davis,  Kevin Maynard,  Courtney Puckett, and  Melissa Puckett
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Product-Features Frito Lay has a variety options for customers:  Zero Trans Fats Low Sodium options Baked vs. fried option “Single Serving” and  100 calorie options http://www.youtube.com/watch?v=g1Nz4g3FeuQ&feature=share
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Product-Brand Name  Many people recognize brand name snack  foods associated with Frito Lay, just to name  a few: Chips include: Lays potato chips, Cheetos,  Doritos, Fritos, Miss Vickie’s, and Tostitos Snack items: Matador Beef Jerky, Gamesa  sweets, and Cracker Jack And a line of dips that range from salsa to  creamy spinach
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Product-Image  Frito lay and its associated brands are  recognizable across the country:
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Price-   Influencing Factors Size  size of the product influences price Features
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Price-continued Overall Frito-Lay prides itself in being very 
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Frito Lay Marketing Mix - Frito Lay Marketing Mix BY:...

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