APPLE INC--BUSN 1105

APPLE INC--BUSN 1105 - APPLE INC. BUSN 1105 MARKETING...

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APPLE INC. BUSN 1105 MARKETING PRESENTATION Gary Chapman, JT Talmadge,
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Quote by CEO Steve Jobs "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
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PRODUCT Product Design has made Apple an industry leader Products design is focused on leading edge technology combined with an intuitive interface Many products have integrated touch technology Apple has branded many of its products with the “iconic” white headphones Products are designed to be safer than traditional technology (built in protection against spyware, adware, and viruses)
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PRODUCT Products have a minimalist design Products are designed to meet the demands of the customer Apple focuses on constant innovation to position itself as a leader in the market Apple has designed all of their products to interface with proprietary applications providing one stop shopping for their customers iTunes App Store
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PRODUCT Package Design Packaging is designed to give the customer a clear view of the item being purchased iPods come in clear cases so that the product can be seen clearly
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APPLE INC--BUSN 1105 - APPLE INC. BUSN 1105 MARKETING...

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