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Apple Computer 1 - Apple Computer Inc Maintaining The Music...

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Apple Computer, Inc.: Maintaining The Music Business While Introducing Iphone And Apple Tv Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV Describe the key challenges facing Apple Computer. Key Strategic Challenges There are a number of key strategic challenges Apple Computer must face. Apple’s competitors try to exceed them in performance by producing similar products and often at lower prices. An example is when Apple introduced the iPad. Hewlett-Packard (HP) introduced the TouchPad. In order for Apple to stay on top of the market they had to come up with a new innovation – iPad 2. The iPad 2 was slimmer, lighter, had new features and a new chipset. Apple computer must continue to introduce innovative products to the market. Another challenge for Apple is in diversification. They have to continue entering into other areas of consumer electronics. The personal computer market has intense rivalry among competitors within the industry which is driving prices down. Apple stands to create considerable value through related diversification.
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