Great Lakes

Great Lakes - Great Decisions Great Lakes: Great Decisions...

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Great Decisions Great Lakes: Great Decisions Case Study By: Shaconda Peterson Strayer University BUS 499 Prof. Jacinta Acquay January 13, 2012
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Great Decisions Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political / legal / governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors. In regards to social/demographic the effect will be based on Great Lakes choices. The company will have to decide how they will conduct business and who to conduct business with. In today’s business world social opinions play a vital role. Bad word of mouth can ruin a business, but when consumers have a positive experience they are just as eager to spread that information as well. Socially, Great Lakes will affect how people of different cultures use their products and how it will affect their health and safety. For Great Lakes in regards to demographics, they are affected by the limitations they have in helping people in regions that they produce for. Technological factors must be in line with other competitors in the field. Consumers want to know that they have similar options regardless of what business they shop. For example, most business has online shopping so that all can shop their stores even if they cannot visit the store. Think about the business loss if you cannot offer the online shopping. This also applies for the economic factor. Consumers are always looking for the best value. In business you have to be able to stay competitive with other businesses. For Great Lakes the technological aspects are not really an issue for them. The issue is that underdeveloped countries are not able to produce
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This note was uploaded on 02/26/2012 for the course BUS LEG 10 taught by Professor jones during the Spring '12 term at Strayer.

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Great Lakes - Great Decisions Great Lakes: Great Decisions...

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