Motorola - Motorola Case Study: Motorola, Inc. By: Shaconda...

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Motorola Case Study: “Motorola, Inc.” By: Shaconda Peterson Instructor: Ms. Jacinta Acquay BUS 499 February 12, 2012 Motorola is an inventor of technology and has first-mover advantage. In the early years, Motorola controlled the emerging U.S. market for wireless communication devices such as cellular telephones, pagers and high-frequency radios. Motorola maintains sales, service and manufacturing facilities throughout the U.S. and conduct business in international markets. Motorola is strongly committed to delivering customer satisfaction, continuous improvement, and setting new standards of quality through their development of the Six Sigma Quality
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Motorola Improvement Process. Six Sigma is an analytical, statistical Approach that is used to improve the quality of manufacturing processes and to eliminate defects (Michael A Hatt, 2011). Describe the salient opportunities and threats that exist in Motorola’s external environment. Motorola’s promotional strategy is very strong. They thrive in being innovative. One of their best opportunities is their wide range of products that are well placed in the market. They’ve had affiliations with the military and automobile makers. The involvements in ventures of the radio and cell phone industries with Verizon, Telnet, and other worldwide companies alternately has provided increased market growth. Products are created to allow them to easily enter a market where risk is extensively high then in comparison to its competitors. Motorola has also expanded its products worldwide. Japan continues to be a threat with their lower cost versions of comparable products. Motorola has gone above and beyond to try and gain position in the market by coming up with developments such as multi-media devices. Describe the company’s most prominent strengths and weaknesses. Motorola has very few weaknesses. The two major ones are a lack of successful business practices and low quality products. Hopefully, the change in leadership will eliminate the problem with unsuccessful business practices. Leaders have since analyzed the company’s direction and products offered. Because of the low quality products, Motorola also has poor consumer relations. It is hard to promote and sell a product when a company has a reputation of
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Motorola - Motorola Case Study: Motorola, Inc. By: Shaconda...

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