ARE136SP11Q1vaKEY

ARE136SP11Q1vaKEY - Name: _KEY_ Last 4 digits of SID:_...

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Name: __KEY_______________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Spring 2011 Dr. John H. Constantine Quiz 1 (125 points), Wednesday April 6, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) Best Foods purchases an advertisement in Sunset Magazine to print a new recipe for a spicy hot dressing for hamburgers. The key ingredient of the recipe is Best Foods Mayonnaise. Best Foods, Inc. is considered: a) the client. b) the advertising agency. c) regulatory agencies that control advertising. d) the audience member who receives a message. e) the media organization that accepts the message. 2) Hallmark runs a commercial saying that people who receive greeting cards appreciate the cards more when they see the Hallmark name on the back. This is an example of: a) primary demand stimulation. b) direct response advertising. c) attempting to add symbolic value to a product. d)
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This note was uploaded on 02/27/2012 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136SP11Q1vaKEY - Name: _KEY_ Last 4 digits of SID:_...

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