ARE136SP11Q2vaKEY

ARE136SP11Q2vaKEY - 1 Name: _KEY_ Last 4 digits of SID:_...

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1 Name: __KEY_______________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Spring 2011 Dr. John H. Constantine Quiz 2 (125 points), Wednesday April 13, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) Which of the following is typically the first option for consumers to engage in as they move toward a product purchase? a) develop a consideration set b) determine evaluative criteria to use c) conduct an external search for information d) conduct an internal search for information 2) The textbook states, "Some purchase decisions are just more engaging than others." Which of the following concepts is used to explain such a statement? a) some products have different consideration set sizes b) product decisions vary in their level of consumer involvement c) when decisions are more engaging, consumers conduct more external search for information d) some consumers are more prone to be affected by feelings of cognitive dissonance 3) Peripheral cues are often used as an attention-getting tool in advertising. Smart advertisers realize
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This note was uploaded on 02/27/2012 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136SP11Q2vaKEY - 1 Name: _KEY_ Last 4 digits of SID:_...

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