ARE136SP11Q3vaKEY

ARE136SP11Q3vaKEY - 1 Name_KEY Last 4 digits of SID...

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1 Name: __KEY_______________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Spring 2011 Dr. John H. Constantine Quiz 3 (125 points), Wednesday April 20, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) People who research consumer behavior pay close attention to reference groups. Which statement concerning these groups would researchers disagree with? a) Some reference groups have formal rules and expectations of their members. b) A particular pattern of consumption can enhance one's position within a reference group. c) A consumer must interact with other members of a reference group for the group to have an impact on behavior. d) Through advertising, products and brands can acquire an image that members of a reference group use as a tool for communicating with other members. 2) When one examines advertising in a societal context, it's obvious that gender is related to differences in consumption. However, no definitive list of these differences exists because: a) advertisers have been reluctant to advertise to men and women in different manners.
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This note was uploaded on 02/27/2012 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136SP11Q3vaKEY - 1 Name_KEY Last 4 digits of SID...

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