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ARE136SP11Q4vaKEY

ARE136SP11Q4vaKEY - 1 Name_KEY Last 4 digits of SID...

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1 Name: __KEY_______________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Spring 2011 Dr. John H. Constantine Quiz 4 (125 points), Wednesday April 27, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) _____ is the process of dividing a larger market into smaller pieces based on one or more meaningful, shared characteristics. a) Acculturation b) Segmentation c) Customerization d) Market aggregation e) Positioning 2) Demographics: a) segments people on the basis of what they do with a product b) segments people on the basis of when they use a product c) uses qualitative data to explain why seemingly homogeneous consumers are not d) segments people on the basis of shared attitudes, opinions, and interests e) are measurable characteristics such as age and gender 3) Campbell’s found its canned nacho cheese sauce was too hot for Americans in the East and not hot enough for those in the West and the Southwest. As a result, Campbell’s plants in Texas and
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