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ARE136SP11Q5vaKEY

ARE136SP11Q5vaKEY - 1 Name_KEY Last 4 digits of SID...

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1 Name: __KEY_______________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Spring 2011 Dr. John H. Constantine Quiz 5 (125 points), Wednesday May 11, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) The "situation analysis" as part of an advertising plan: a) would never include a demographic analysis of the market. b) must be a long and exhaustive list of factors. c) should be just a few important factors that really describe the situation. d) should adhere to a complete list of factors available from any advertising book. 2) How can companies add value to their offerings? a) innovating b) improving quality c) altering consumer perceptions d) a and b e) a, b, and c 3) Many advertising analysts argue that _________ objectives are the only legitimate objectives for advertising. a) sales b) communications c) market share d) profit 4) The advertising budgeting method that relies on monitoring the amount spent by significant
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