ARE136SP11Q6vaKEY

ARE136SP11Q6vaKEY - 1 Name:_KEY_ Last 4 digits of SID:_...

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1 Name:__KEY_______________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Spring 2011 Dr. John H. Constantine Quiz 6 (125 points), Wednesday May 18, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) Eastman Kodak Company purchased three Chinese domestic photo companies so it could become the leading manufacturer, marketer, and distributor of photo-related products in China. Which market entry strategy did Eastman Kodak use? a) joint venture b) tactical alliance c) direct exporting d) direct investment e) indirect exporting 2) Before any manufacturer enters foreign markets, it should consider the risk associated with: a) underestimating government regulation and, as a result, incurring unanticipated costs b) creating a market so large it cannot be adequately serviced c) excess domestic capacity if the expansion effort is unsuccessful d) having a home country advantage e) becoming dependent on a single foreign market
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This note was uploaded on 02/27/2012 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136SP11Q6vaKEY - 1 Name:_KEY_ Last 4 digits of SID:_...

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