Media notes

Media notes - Media-potter chap 2,3,4,5,7 Stages 1...

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Media-potter chap 2,3,4,5,7 Stages 1. ACQUIRING FUNDAMENTALS : Recognizing shapes 2. LANGUAGE ACQUISITION : Recognize/make sounds 3. NARRATIVE ACQUISITION : Fiction vs. nonfiction 4. DEVELOPING SKEPTICISM: Discount claims made in ads 5. INTENSIVE DEVELOPMENT : Seek out info 6. EXPERIMENTAL EXPLORING: Different forms of content and narratives 7. CRITICAL APPRECIATION: Evaluating messages, understanding 8. SOCIAL RESPONSIBILITY: Taking a moral stand Advantages of a higher media literacy: 1. Media literacy grows ones appetite for a wider variety of media messages 2. Gives knowledge about how to program their own mental codes 3. Proves more control over the media Meaning Matching: The process of recognizing elements in the message and accessing our memory to find the meanings we have memorized for those elements Filtering: When attention is governed by a mental code Meaning Construction: A task that can be accomplished well automatically once we have acquired some basic competencies Physical Exposure:
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This note was uploaded on 02/27/2012 for the course COMM 290 taught by Professor Unknown during the Spring '11 term at DePauw.

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Media notes - Media-potter chap 2,3,4,5,7 Stages 1...

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