179 - 6A (Information and Communication)

179 - 6A (Information and Communication) - Information and...

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Unformatted text preview: Information and Communication • Health communication – Interpersonal, organizational, or mass communication • Requires: • Sender • Receiver • Message • Medium • Shannon and Weaver’s Model of Communication (1949) – Five main components • Source • Transmitter • Channel • Receiver • Destination – Sixth component –> noise (interference) • Physical noise • Cognitive noise • Psychological • Socio-cultural – Implications for health communication? • Doctor-patient communication – Patient-centered style • Exploring experience • Understanding experience • Finding common ground • Incorporating prevention and health promotion • Enhancing the doctor-patient relationship • Being realistic – Doctor-centered style • Byrne and Long (1976) – Doctor’s tend to adopt a habitual style • Brown et al. (2003) – Patient-centered vs. doctor-centered styles • Message Framing – Prospect theory – people consider their prospects when making a decision – Gain-framed appeals – Loss-framed appeals •...
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179 - 6A (Information and Communication) - Information and...

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