Advertising Ethics

Advertising Ethics - • Self-regulation through National...

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Advertising Ethics Monday, January 23, 2012 10:07 AM Legal Concerns Under the Federal Trade Commission Act: o Advertising must be truthful and non-deceptive o Advertisers must have evidence to back up their claims Keep on file "substantiation of claim" o Advertising cannot be unfair Ex) cannot place advertising for Smurf's products during the course of a Smurf's episode Children cannot distinguish between entertainment and advertising content
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Unformatted text preview: • Self-regulation through National Advertising Review Board (NARB) and CARU (Children's Advertising Review Unit) Does Legal = Ethical? • "Can you spot the Volvo?" - car crushed by monster truck, retained roof --- however reinforced with metal, and ads were deceptive • Campbell's Soup ad ---- put marbles in bottom of soup bowl so veggies, noodles, etc are evident in photo...
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