Questions_Chapter_14

Questions_Chapter_14 - Chapter 14 Developing and Pricing...

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Chapter 14: Developing and Pricing Products and Services 14-1 Chapter 14 Developing and Pricing Developing and Pricing Products and Services Products and Services CPS questions
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Chapter 14: Developing and Pricing Products and Services 14-2 1. Which of the following is the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service? a. Total product offer b. Product mix c. Product differentiation d. Product package
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Chapter 14: Developing and Pricing Products and Services 14-3 2. Spit’n’Spin Wheels sells high quality bicycles and accessories. The store is known for a pleasant environment, friendly salespeople and an excellent service department. All of these elements are part of Spit’n’Spin’s a. total product offer. b. product line. c. competitive environment. d. marginal utility package.
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Chapter 14: Developing and Pricing Products and Services 14-4 3. When evaluating colleges, students and parents are likely to judge a school based on which of the following? a. Strictly on the basis of major curriculums offered b. Based on the tuition c. By the collection of benefits offered by the school d. On the anticipated rate of return on their tuition investment
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Chapter 14: Developing and Pricing Products and Services 14-5 4. In the marketing of which of the following, location is very important because consumers desire to purchase these goods with a minimum of shopping effort? a. Unsought goods b. Shopping goods c. Specialty goods d. Convenience goods
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Chapter 14: Developing and Pricing Products and Services 14-6 5. ______would normally be classified as a shopping good or service. a. Laptop computers b. Newspapers c. Fur coats d. Chewing gum
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Chapter 14: Developing and Pricing Products and Services 14-7 6. Today, packaging is: a. the least important component of the marketing mix. b. assuming an increasingly important role in
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This note was uploaded on 02/26/2012 for the course BMGT 110 taught by Professor Nelson during the Fall '08 term at Maryland.

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Questions_Chapter_14 - Chapter 14 Developing and Pricing...

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