Questions_Chapter_15

Questions_Chapter_15 - Chapter 15 Distributing Products...

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Chapter 15: Distributing Products Quickly and Efficiently 15-1 Chapter 15 Distributing Products Quickly and Efficiently CPS questions
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Chapter 15: Distributing Products Quickly and Efficiently 15-2 1. Which of the following is the most accurate statement about marketing intermediaries? a. They are unlikely to survive in a competitive global economy. b. They have survived because they can often perform marketing functions faster and at lower cost than producers. c. They create value, but this value is seldom great enough to justify the added cost they charge for their services. d. They tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.
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Chapter 15: Distributing Products Quickly and Efficiently 15-3 2. Janet Downs owns a card shop in a small shopping center where she sells cards produced by a national company. Which of the following can Janet be described as because she sells to final customers? a. Merchant wholesaler b. Retailer c. Rack jobber d. Channel captain
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Chapter 15: Distributing Products Quickly and Efficiently 15-4 3. How do retailers who have stores at convenient locations try to add value? a. By using a horizontal distribution strategy b. By using a broad resource allocation strategy c. By providing place utility d. By achieving market concentration
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Chapter 15: Distributing Products Quickly and Efficiently 15-5 4. E-Toys is a chain of electronics stores that specializes in devices and gadgets incorporating cutting- edge technologies. The company has more than 170 stores located in large cities throughout the Mideast and Southwest. E-Toys has chosen the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to an E-Toy store in less than15 minutes. E-Toys is providing its customers with which of the following? a. Scrambled merchandising b. Allocative utility c. Place utility d. Saturation marketing
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Chapter 15: Distributing Products Quickly and Efficiently 15-6 5. What are the two basic types of merchant wholesalers? a. Full-service wholesalers and limited-function
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Questions_Chapter_15 - Chapter 15 Distributing Products...

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