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205-3 - Lecture 3 Radio Rock and Roll Radio National vs...

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Lecture 3 Radio Rock and Roll Radio National vs. regional culture First radio broadcasts 1920 First national broadcast: NBC in 1928 Clear channel vs. network Networks played music directed at a white, middle class audience: Andrews Sisters, Bing Crosby etc. R&B, Country remained regional Radio used live music, not records Early 50s radio audience moves to television Rock and Roll “Rock and roll”: originally an African- American euphemism for sexual intercourse When did rock ‘n’ roll begin? Perhaps when white artists started playing R&B The term defined the music of a new generation Little Richard (Richard Penniman) EX. “Tutti Frutti” (1955): -Screaming vocals, nonsense lyrics, wild piano banging -Established Little Richard’s style: a pure strain of rock; sheer physical energy A flamboyant artist: mascara, pompadour, etc. Little Richard embodied the new music’s sexuality and spirit of rebellion
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