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Unformatted text preview: o Pleasure biological / psychological need o Pain something detrimental to well-being Behavior determined by experience with outcome Some species can learn by observation Socio-cultural do things our culture tells us to do Group norms guide thought and behavior o True vs. false o Right vs. wrong o Attractive vs. repulsive o Masculine vs. feminine Social Cognitive Thought and behavior are guided by: o Beliefs (facts) o Attitudes (evaluations of objects) o Expectations o Goals o Memory...
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- Spring '08