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notes 2-21 - Availability Representativeness Anchoring and...

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February 21, 2012 Cognitive mental process Cognitive resources o Cognitive load Motivation o We use our resources for what’s important Cocktail party phenomenon Everyone’s talking and suddenly you hear your name- you pay attention to what’s important to you Decision Making o How do you make decisions? o Heuristics short cuts in decision making
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Unformatted text preview: Availability Representativeness Anchoring and adjustments o Availability Heuristic We make decisions with what’s at the top of our mind. • Intelligence o G versus multiple intelligences o G = general intelligence o Multiple intelligences = smart in different things o G is more likely to be correct...
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