Memory - Memory Process of Memory Encoding (visual,...

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Memory Process of Memory Encoding (visual, acoustic, semantic) – entering information into memory o Acoustic strategy is repeating the sound over and over again until you remember it. o Semantic strategy is association of letters with no meaning with words with meaning Storage – process of holding information in memory Retrieval – Process of extracting information from memory Memory Model Atkinson & Shiffrin (1968;1971) o 3 major systems, information flows from one system to another system. Systems include: 1. Sensory memory 2. short-term memory 3. Long-term memory. 1. Sensory memory Contains both visual and auditory information, information processed by the sensory system. Modality-specific, which means that pictures are stored in the same place while auditory information are stored elsewhere. Iconic memory stores visual information for about half a send Echonic memory stores sounds for up to two seconds Sperling (1960) his test showed the presence of sensory memory. Two conditions: whole report and partial report (different sound played when different rows are shown), letters recalled was higher in condition 2 then condition 1. Used a tachistoscope which flashes a stimulus for 50 milliseconds. 2. Short term memory (STM)
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This note was uploaded on 02/25/2012 for the course ECO 101 taught by Professor Staff during the Fall '10 term at Texas State.

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Memory - Memory Process of Memory Encoding (visual,...

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