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Amazon Case - While Amazon’s expansion into the European...

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Unformatted text preview: While Amazon’s expansion into the European market through the purchase of Bookpages.co.uk and Telebuch.de in 1998 was a big leap in expansion for the online retail giant, but it also raised critical operations and supply chain questions. Amazon’s organization in Europe through 2003 was broken up into 3 independent markets in three countries: UK, France, and Germany. Each country had its own operating manager and Distribution Center. However, when Tom Taylor was promoted to Director of European Supply Chain Operations, he had a vision of creating one large European Distribution Network to support Amazon’s growth potential. Before being able to pitch the idea, Mr. Taylor had to consider many key factors about a European Distribution Network. Amazon’s competitive advantage has always been their system of logistics that provided customers with unparalleled ease of online shopping for a variety of things. Amazon is also an internet-only retailer unlike competitors Barnes and Noble and Borders, who rely essentially on...
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Amazon Case - While Amazon’s expansion into the European...

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