MKT 421 Midterm Study Guide

MKT 421 Midterm Study Guide - Lecture 1 Complexity of...

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Lecture 1 Complexity of Supply Chain o It is the integration of key business processes from the end user through original suppliers ensuring that products are available in the right quantities, in the right location Challenges of Supply Chain o Conflicting Objectives o Complexity o Variability Nine key functions of Supply Chain o Engineering / Product Development Cross-functional design teams Market focused o Marketing Market research Product development Pricing Demand generation and advertising/promotions Channels of distribution o Sourcing / Purchasing Supplier selection Supplier alliances/strategic partnerships Supplier management Strategic sourcing Outsourcing o Production / Operations Demand/supply management Capacity management Inventory management Manufacturing Quality o Distribution Transportation Distribution centers Network design o Customer Variety/choices Customization High quality High service levels Ethics and/or environmental responsibility?
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o Integration Cultural change Trust Coordination/integration processes Information technology Performance measures o Product Lifecycle Recycle and/or disposal Reverse logistics Lecture 2 Innovative of Functional Before a firm can even begin to manage and improve its supply chain, it must understand its strategy What kind of business are we in? What do our customers demand? Functional or Innovative? (Cost vs service level)? Network decisions are STRATEGIC because they have longer-term impact and can be capital intensive Customer Demand Factors on Network Design Competitive Factors Product type Functional or innovative Access and proximity to markets/customers Response time requirements Access and proximity to suppliers Supplier proximity influences the delivery of materials and effectiveness of the supply chain. Access and proximity to competitors Influencing market share Location Strategic Offshore factory- low cost investment & labor costs, ex: component manufacturing sites Source factory- low cost, but broader scope – serves global markets Server factory- regional facility. Firm uses government incentives & low exchange risk taxes & logistics costs to serve regional markets. Contributor factory- regional facility with involved in product development, production planning, procurement decisions, & developing suppliers. Outpost factory- not necessarily low cost. Embedded network of suppliers, competitors, research facilities for materials, components &
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products. Lead factory- source of product & process innovation & competitive advantage of the entire organization. Technological
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MKT 421 Midterm Study Guide - Lecture 1 Complexity of...

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