Week 7 - Agenda Presentations Review Chapter 7 Human memory...

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Agenda Presentations Review Chapter 7 – Human memory
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Review Describe the four reinforcement schedules  and their effect on behavior.
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The necessary functions Encoding Attention Selective attention Storage 3 types of capacity
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Figure 7.8  Sperling’s (1960) study of sensory memory
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Short Term Memory (STM) Limited capacity Chunking  – grouping familiar stimuli for storage as a  single unit Limited duration  – about  20 seconds  without  rehearsal Rehearsal  – the process of repetitively verbalizing or  thinking about the information
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Long-Term Memory: Unlimited  Capacity Permanent storage? Flashbulb memories Recall through hypnosis Debate: are STM and LTM really different? Phonemic vs. Semantic encoding Decay vs. Interference based forgetting
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Encoding Attention Selective attention Storage
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Week 7 - Agenda Presentations Review Chapter 7 Human memory...

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