Richard Branson

Richard Branson - Decision-Making Process Virgin Atlantic...

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Psychological Traits Empowerment (as opposed to independence) Transfer of power / living life to the fullest (see wikipedia quote) (as opposed to need for achievement) Delegates authority and involves subordinates (as opposed to individualism)
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Psychological Traits (cont.) Controls situation but understands the importance of listening (Locus of control) Has rare focus (Ability to focus and pursue a goal) Hugely charismatic and entertaining (Optimism) http://www.belakhov.com/projects/branson- barnevik.html
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Psychological Traits and
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Unformatted text preview: Decision-Making Process Virgin Atlantic Proposed to Branson at a dinner party (recognized opportunity) Made profit in first year (see wikipedia)(timed operations to take advantage of full summer) Used Virgin Records finances to lease second Boeing Now eighth of all UK airlines (2) How do these traits influence your ability to navigate the six steps in the entrepreneurial decision-making process? Sold Virgin records and used that money to fund Virgin Atlantic...
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Richard Branson - Decision-Making Process Virgin Atlantic...

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