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Unformatted text preview: transportation products and related services. We will earn our customers enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people. (GM). When I first read this I actually thought it was alright. Its forward looking, and it even explains how they will become world leaders in transportation products and related services. After reading it carefully though I understand why this is a bad example of a vision statement. While it tells us how they are going to accomplish this achievement, it doesnt separate GM from other companies. Any company that is a competitor to GM can say the same thing. There is also a lot words in this vision statement that are open for interpretation. The vision statement by GM is different than the one by Microsoft because the one by Microsoft is short, easily understood, and uses passion, while GM is long, harder to interpret, and not very passionate....
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- Spring '11