HTC Presentation

HTC Presentation - Marketing Analysis and Proposal Ganesh...

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1 Marketing Analysis and Proposal Ganesh Raj, Vinny Tagliatela, John Xie, Lindsay Stoffer, Meaghan Steingraber
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2 Executive Summary Goal: Approach: Results: Industry Analysis Buyer Analysis Positioning Analysis q Blah q Increase revenue and drive profitable growth q Enter the professional smartphone market with a strong product offering q $380M in yearly incremental profit by 2014 Situation: q Rapidly growing smartphone market q Changing consumer preferences driving enterprise smartphone adoption q Security standards hampering adoption of non-RIM operating systems Proposal Financial Impact
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3 Industry Analysis Buyer Analysis Positioning Analysis Proposal Financial Impact
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4 Industry Analysis Buyer Analysis Positioning Analysis Proposal Financial Impact The smartphone industry is projected to grow rapidly over the next 5 years 3 8 % C A G R 0 2 4 6 8 10 12 Source: Gartner Research, 2010; Mintel Report, 2010 Global Mobile Communications Device Sales(Millions of Units) US Smartphone Sales at Inflation-Adjusted Prices($Millions)
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5 Industry Analysis Buyer Analysis Positioning Analysis Proposal Financial Impact One of the key factors driving smartphone purchases is operating system; HTC’s partnership with Google positions it well Smartphone Market Share 2010 2014(E) Source: Gartner Research, 2010 Android market share expected to increase 50% over the next 5 years
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6 Industry Analysis Buyer Analysis Positioning Analysis Proposal Financial Impact The enterprise smartphone market is ripe for HTC to enter 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Next Desired Smartphone OS Source: The Nielsen Company, 2010; ABI Research, 2010 Current Enterprise Smartphone Market Share
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7 Industry Analysis Buyer Analysis Positioning Analysis Proposal Financial Impact Android is projected to expand rapidly in the enterprise smartphone market; the limiting factor, security, has largely been addressed in Android 2.2 (Froyo) Enterprise Smartphone Market Share Most Important Enterprise Security Features Exchange Auto-Discovery Exchange Password Policy Enforcement Remote Wipe Capabilities Source: ZDNet, 2010; ABI Research, 2010 2010 2014(E)
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8 Industry Analysis Buyer Analysis Positioning Analysis Proposal Financial Impact
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This note was uploaded on 02/27/2012 for the course BUSI 407 taught by Professor Bowen during the Spring '11 term at UNC.

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HTC Presentation - Marketing Analysis and Proposal Ganesh...

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