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Unformatted text preview: the ones that are appropriate to their integrated customer relations strategies. Also, it’s more important to have just a few friends who can reach out to a large group you are targeting than to have a lot of friends by yourself. 4. I learned that globalization is two-way. It is not just about US companies expanding their markets and factories to China. Chinese or Indian companies are also expanding their own brands to America. 5. I learned about the importance of conducting marketing research. I was able to see all different types of research questions when I did the marketing research. And it was also important to learn that firms could also gather marketing information when customers purchase goods (how they pay, brand loyalty, etc.)....
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This note was uploaded on 02/27/2012 for the course BUSI 407 taught by Professor Bowen during the Spring '11 term at UNC.
- Spring '11