BUSI 406_Apr 14

BUSI 406_Apr 14 - Global Marketing BUSI 406 Session 27 Apr...

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Global Marketing BUSI 406 Session 27 Apr 14 2010
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1 5 2 BUSI 406  Spring  2010 Discuss how the international trade  system, economic, political-legal, and  cultural environments affect a company’s  international marketing decisions. Describe three key approaches to entering  international markets. Explain how companies adapt their  marketing mixes for international  markets. Identify the three major forms of  international marketing organization. Rest Stop:   Previewing the  Concepts
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1 5 3 BUSI 406  Spring  2010 Global Marketing Today Several trends characterize the global  marketplace today: The world is shrinking rapidly – time and  distance. International trade is booming – Brazil, China,  India and Russia Global competition is intensifying. Risks associated with globalization are  increasing.
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1 5 4 BUSI 406  Spring  2010 Global Marketing Today Decisions: environment  whether to go international. which markets to enter. how to enter the market. the global marketing program. the global marketing organization.
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1 5 5 BUSI 406  Spring  2010 Looking at the Global Marketing  Environment Trade – WTO, GATT, EU, NAFTA Economic environment: Subsistence economies Raw material exporting economies Industrializing economies Industrial economies Income distribution  is a second important factor.
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This note was uploaded on 02/27/2012 for the course BUSI 407 taught by Professor Bowen during the Spring '11 term at UNC.

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BUSI 406_Apr 14 - Global Marketing BUSI 406 Session 27 Apr...

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