Fashion Channel

Fashion Channel - Exhibit 4: Ad Revenue Calculator Ad...

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936dcdafea3c2e85cf93291c74b3ffe205d5720c.xls (Exhibits 4, 5) HBSP Confidential Page 1 of 1 Exhibit 4: Ad Revenue Calculator Ad Revenue Calculator Current 2007 Base Scenario 1 Scenario 2 Scenario 3 TV HH 110,000,000 110,000,000 110,000,000 110,000,000 110,000,000 Average Rating 1.0% 1.2% 0.8% 1.2% Average Viewers (Thousand) 1100 1320 880 1320 Average CPM* $2.00 $1.80 $3.50 $2.50 Average Revenue/Ad Minute** $2,200 $0 $2,376 $3,080 $3,300 Ad Minutes/Week 2016 2016 2016 2016 2016 Weeks/Year 52 52 52 52 52 Ad Revenue/Year $230,630,400  $0  $249,080,832  $322,882,560  $345,945,600  Incremental Programming Expense $0 $15,000,000 $20,000,000 * Revenue/Thousand Viewers ** Calculated by multiplying Average Viewers by Average CPM 2006 Actual 2007  Base Scenario 1 Scenario 2 Scenario 3 Assumptions Exhibit 5: Financials Revenue Ad Sales $230,630,400  $249,080,832  $322,882,560  $345,945,600  Insert scenario results from revenue calculator Affiliate Fees
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This note was uploaded on 02/27/2012 for the course BUSI 407 taught by Professor Bowen during the Spring '11 term at UNC.

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